2024 Was a Warning
The past year of climate shocks and surging coffee prices has felt portentous. Without significant investment and industry cooperation, coffee’s future seems increasingly uncertain.
Coffee is political. There's no getting away from it, no matter how much the industry would like to ignore its connection to the wider world.
The coffee industry loves “community”, but it doesn’t always love the solidarity that the word signifies. Nowhere is this more obvious than in its reaction—or lack thereof—to the genocide in Gaza.
That latte you just bought is the reason you won’t be able to retire, according to the financial gurus. But why has coffee become such a potent symbol of Millennial misspending in the first place?
The global coffee industry is worth hundreds of billions of dollars, and yet many stakeholders struggle to make ends meet. As corporate revenues climb, it’s worth examining where those profits go.
While it can often seem immune from criticism, there is one place where the coffee industry is held to account: Instagram meme pages.
Technology is deeply embedded in the coffee industry, from loyalty apps to blockchain traceability platforms. But is that a good thing?
Despite evolving tastes and increased competition, India’s oldest and largest coffee chain—a communist-founded, worker-owned cooperative—is still going after 70 years.
For many, elite coffee competitions represent the pinnacle of the industry. But the huge costs to compete prevent those without financial support from participating—and harm the industry as a whole.
Big money pours into specialty coffee with one goal: wealth extraction. But as soon as things go wrong, workers are the first to suffer.
Coffee collected from the droppings of civets is sought after by the rich and deplored by animal welfare advocates. Caught in the middle are the farmers who produce it.
The war in Gaza has spilled over into the Red Sea. The coffee industry's concern is with shipping delays.
Who the coffee industry chooses to support, and who it ignores, speaks volumes.