Coffee Conversations: Morgan Eckroth on Judging Coffee Competitions
The 2022 U.S. Barista Champion and social media star on taking a break from competing, becoming a judge, and what it’s like being on the other side of the clipboard.
Coffee is political. There's no getting away from it, no matter how much the industry would like to ignore its connection to the wider world.
Today, there are more celebrity coffee companies than ever. But as Rudy Coffee has demonstrated, that might not be a good thing.
The coffee industry loves “community”, but it doesn’t always love the solidarity that the word signifies. Nowhere is this more obvious than in its reaction—or lack thereof—to the genocide in Gaza.
That latte you just bought is the reason you won’t be able to retire, according to the financial gurus. But why has coffee become such a potent symbol of Millennial misspending in the first place?
The global coffee industry is worth hundreds of billions of dollars, and yet many stakeholders struggle to make ends meet. As corporate revenues climb, it’s worth examining where those profits go.
While it can often seem immune from criticism, there is one place where the coffee industry is held to account: Instagram meme pages.
Technology is deeply embedded in the coffee industry, from loyalty apps to blockchain traceability platforms. But is that a good thing?
Despite evolving tastes and increased competition, India’s oldest and largest coffee chain—a communist-founded, worker-owned cooperative—is still going after 70 years.
For many, elite coffee competitions represent the pinnacle of the industry. But the huge costs to compete prevent those without financial support from participating—and harm the industry as a whole.
Big money pours into specialty coffee with one goal: wealth extraction. But as soon as things go wrong, workers are the first to suffer.
Coffee collected from the droppings of civets is sought after by the rich and deplored by animal welfare advocates. Caught in the middle are the farmers who produce it.
It’s hard to shake the feeling that all the money that has flowed into specialty coffee over the past decade or so is warping the industry in ways that we haven’t yet begun to grasp.
The war in Gaza has spilled over into the Red Sea. The coffee industry's concern is with shipping delays.
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