Gone in 30 Seconds (With a Coffee)

Coffee News Roundup: Week Ending November 6th

Gone in 30 Seconds (With a Coffee)

I knew the lack of Starbucks news couldn’t last forever. This week:

  • A new report from China alleges labour violations in the supply chains of both Starbucks and Nestlé. The violations—including child labour and lax safety standards—allegedly took place on “ghost farms”, small family-run plots that supplied coffee to larger estates that were verified by the two companies’ in-house certification schemes.
  • Specialty coffee is gaining popularity in India, and it’s also spreading outwards from the big cities. One young entrepreneur opened a coffee shop in the (relatively) small city of Jalandhar in northern India—three years later, it has expanded to 40 locations.

For more on coffee in India, why not read my article on the enduring popularity of the communist-founded, worker-owned Indian Coffee House:

Ballad of the Indian Coffee House
India’s coffee scene is booming. Domestic coffee consumption has grown rapidly in recent years—upwards of 30% since 2018—and that momentum shows no signs of slowing. The sector’s meteoric rise mirrors the country’s overall economic picture; currently, India has t…

  • New Starbucks CEO Brian Niccol has had several brainwaves for how to revitalise the ailing brand. Most of them are fairly nostalgic: bringing back comfy sofas, handwritten names on cups, and a shorter menu. Now he’s going for speed: “My hope is we can get you a brewed cup of coffee in less than 30 seconds”, he told Good Morning America.

For more on all these stories—plus new research that shows coffee could extend your life—check out the full roundup on Fresh Cup Magazine:

(Extra points if you spot the Simpsons reference...)


In case you missed it, why not check out my latest article, a coffee-focused riff on the systems thinking phrase “The purpose of a system is what it does”:

The Purpose of the Coffee Industry Is What It Does
Coffee brands love to tout their ethics and human rights policies, yet the supply chain is still built on poverty. At some point, we have to judge the industry not by what it says but by its actions.

Until next week, it’s goodbye from Merlin, seen here keeping an eye on things:

Medium shot of a black cat staring out from an alley at the world around

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