Starbucks’ MAHA Misstep
For paid subscribers: What Starbucks’ CEO Brian Niccol’s meeting with Robert F. Kennedy, Jr. says about the company’s embrace of coffee’s wellness trend—and the trend’s darker side.
Who ordered the liquor-laced latte?
This week, in coffee world:
Plus lots more! Read the full Roundup over at Fresh Cup Magazine:
If you missed it, my latest piece looks at the trend of coffee companies launching “sustainable” products using recycled coffee, many of which are just marketing:
Until next week, here’s a sunbathing Merlin to say goodbye:
A newsletter about coffee—its culture, politics, and how it connects to the wider world.