Coffee Discourse is Becoming Increasingly Sensationalised
For paid subscribers: What happens when the melodramatic language of social media and political discourse begins to impact how we discuss the coffee industry.
A newsletter about coffee—its culture, politics, and how it connects to the wider world.
Well-funded startups mimic the aesthetics and language of specialty coffee. Giant multinationals cosplay community. Companies chase trends created by social media. It all points towards coffee's growing hyperreality.
Onerous and erratic tariffs have upended the coffee trade, incentivising loopholes and workarounds. Collectively, these changes herald an uncertain new era for the global coffee industry.
Coffee professionals and brands are increasingly adopting generative AI. But should an industry that prides itself on authenticity and sustainability really be embracing such a destructive tool?
For paid subscribers: What happens when the melodramatic language of social media and political discourse begins to impact how we discuss the coffee industry.
For paid subscribers: It turns out that coffee’s impact on the environment continues after we drink it.
For paid subscribers: A tale of international intrigue, bank fraud, and coffee smuggling from the 1980s that sounds like an episode of Miami Vice.
The past year of climate shocks and surging coffee prices has felt portentous. Without significant investment and industry cooperation, coffee’s future seems increasingly uncertain.
Single-use coffee cups are choking the planet. From discounts to levies to bans, solutions are out there—but changing consumer behaviour is the bigger challenge.
As the climate crisis comes for coffee, new ideas are needed. But some solutions are already out there—we just need to recognize and embrace them.
A conversation with the landmark report's lead author Sjoerd Panhuysen.
The United States has long been at the centre of the global coffee industry. But as policies shift under the Trump administration, that dominance is under threat.
For 18 months, the coffee industry has remained mostly silent about the ongoing destruction of Gaza. A new fundraiser hopes to raise money—and jolt the industry awake.
Amidst the U.S. government’s crackdown at the border and a raft of anti-trans legislation in Texas, some coffee professionals are skipping the Specialty Coffee Association’s Expo in Houston.
Donald Trump and Elon Musk are bulldozing the U.S. government. While nothing is certain, the impact on the coffee industry is already significant.
While Starbucks tries to return to its coffeehouse roots, a new wave of cafes spreading across the United States show how to really build a welcoming third place.
Big brands love to bemoan the plight of coffee farmers without acknowledging their role in creating that plight.
How a Microsoft business strategy from the ’90s explains Starbucks’ new cortado—and the general flattening of modern coffee culture.
Coffee companies love to fund projects that look good in press releases and impact reports. However, corporate philanthropy is mostly a shield to deflect criticism, protect power, and avoid regulation.
Workers at Blue Bottle Coffee, acquired by Nestlé in 2017, have unionised. Now, they’re building international solidarity with the conglomerate’s union in Colombia.
In the U.S., Starbucks workers continue to fight for a union contract after years of roadblocks and retaliation. The struggle seems endless—but organisers in Chile offer a vision of what can be achieved.
Baristas and other hourly coffee workers are undervalued and underpaid—but they are far from unskilled, despite what the pernicious stereotypes suggest.
While a wave of coffee unionising washes over the United States, across the pond there’s barely a ripple. Why is that?
We used to grudgingly turn to coffee alternatives in times of turmoil. Now, however, there is a new breed of venture capital-backed substitutes, with a more antagonistic relationship to coffee.
As the climate crisis comes for coffee, new ideas are needed. But some solutions are already out there—we just need to recognize and embrace them.
A conversation with the landmark report's lead author Sjoerd Panhuysen.
Putting coffee grounds into shoes and luxury watch straps isn't sustainable—it's a distraction.
The consultant and educator discusses her coffee background, how she became an educator, and the upcoming Level Up event for baristas.
The photojournalist and author discusses his experiences capturing the essence of India’s oldest and largest coffee chain, as well as its legacy and importance as a resistance to brands like Starbucks.
The third wave veteran discusses his blending philosophy, why blends are still overlooked by many in the industry, and taking a culinary approach to coffee.
The owner of Finca Esperanza and Two Birds Coffee talks about the challenges of growing coffee during the climate crisis, the price surge, and what it all means for the future of coffee in Guatemala.
Smuggling has been a part of coffee since the beginning, and continues in many forms today. In the process, it reveals much about the industry’s power structures.
Despite evolving tastes and increased competition, India’s oldest and largest coffee chain—a communist-founded, worker-owned cooperative—is still going after 70 years.
How a 19th century Scottish instant coffee brand has adapted, evolved, and survived.
Coffee is filled with buzzwords that lack agreed-upon definitions: slightly woolly terms like “Sustainable,” “Ethical,” even “Specialty.” Companies use them constantly to sell more coffee—but what do these words actually mean?
We used to grudgingly turn to coffee alternatives in times of turmoil. Now, however, there is a new breed of venture capital-backed substitutes, with a more antagonistic relationship to coffee.
There are a lot of coffee gadgets on Kickstarter. Some are successful, others less so. This is the story of the latter.
Technology is deeply embedded in the coffee industry, from loyalty apps to blockchain traceability platforms. But is that a good thing?
There are a lot of coffee gadgets on Kickstarter. Some are successful, others less so. This is the story of the latter.
A newsletter about coffee—its culture, politics, and how it connects to the wider world.